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UNIT / Work / Brand activation

CreatorIQ x MAD//Fest.

A fully staffed iced matcha bar for CreatorIQ across three days of MAD//Fest 2026, the UK's biggest marketing festival, at the Truman Brewery in Shoreditch.

Client

CreatorIQ

Venue

Truman Brewery, Shoreditch

Drinks served

350

Date

7-9 July 2026

01

The brief.

CreatorIQ
What was needed

CreatorIQ unifies AI-powered intelligence, global governance, smart workflows, always-on brand safety and enterprise-grade compliance for creator marketing at scale. For MAD//Fest 2026, three days of speakers, brand pitches, masterclasses and experiential activations at the Truman Brewery in Shoreditch, the brief was to create a fully staffed iced matcha bar with custom branded cup stickers that encouraged visitors to stop, engage and spend time with the CreatorIQ team.

02

On the day.

Truman Brewery, Shoreditch
CreatorIQ branded matcha stand at MAD//Fest 2026, Truman Brewery
MAD//Fest 2026 entrance, Truman Brewery, Shoreditch
Branded iced matcha served by UNIT for CreatorIQ at MAD//Fest
03

The result.

Outcome
What it delivered

UNIT delivered a branded iced matcha bar across all three days of MAD//Fest, serving 350 drinks from the CreatorIQ stand. Custom branded cup stickers, a streamlined service and a compact setup kept queues moving while encouraging visitors to stop, engage and spend time with the team. The result was a drinks experience that became part of the activation - the same standard UNIT brings to every festival bar hire booking.

04

In their words.

Client feedback
Testimonial

"Amazing! The matcha was a big hit."

Hannah Collins, Leading Global Events, CreatorIQ

05

FAQs.

Brand activation

Questions

Booking a similar iced matcha or coffee setup for your own event.

Can UNIT deliver a similar setup for our event?+
Yes. This iced matcha service is one format among several - coffee, hydration or both combined. Get in touch with your event date, location and guest numbers and we will come back with a tailored quote.
How far in advance should we book?+
We recommend booking at least 3-4 weeks ahead, and 2-3 weeks minimum lead time for a branded setup, since cups, bar wraps, uniforms and menu boards need to be produced and signed off.
Can the setup be branded for our event?+
Yes. Cups, bar wraps, uniforms and menu boards can all be aligned with your brand identity. See the branding page for the full options.

Enquire about
UNIT Coffee Co.

Tell us your event date, location and guest numbers. We will confirm availability and the right setup.

UNIT is based in London and operates across the UK for the right event.

hello@unitcoffee.co 07825 159240